Politiken är ett skämt : En kvalitativ intervjustudie om mediekonsumenters syn på politiska memes och Greta Thunberg
Sammanfattning: Author: Raffael Antonio Title: The politics are a joke - a qualitative interview analysis about the view of media consuments on memes and Greta Thunberg. The purpose of this study is to look closely at the media consumers and their views on political memes and how other consumers and producers on social media are producing Greta Thunberg as a political figure by the help of memes. The analysis has been done by qualitative semi-structured interviews with people as regular social media consumers. This was made by an interview guide with semi-structured questions about political memes, politics on social media and how Greta Thunberg is produced by meme creators according to the consumers. The results have shown that there are two groups when it comes to Greta Thunberg on social media; the ones who are disliking her and the ones who stand up for her. These groups are based on opinions, political views and different generations which are also seen among the meme creators and what type of memes they made. Those who are disliking Thunberg, do it for different main reasons, such as age, origin of family and political beliefs. Memes also matter in this study because of its format in picture and text, which give consumers an idea of the meme creator and its beliefs. Results also show that the behaviour of memes reflect society on different levels, political beliefs as an primary example.
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