En undersökning av designens inverkan på trovärdigheten hos en webbapplikation för premiumsneakers

Detta är en Kandidat-uppsats från Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institut

Sammanfattning: A survey done by konsumenteuropa shows that the number of e-retailers reported as dishonest increased by 248% between 2009 and 2012 [1]. This paper aims to investigate the issue on how a web application for a premium sneaker e-retailer can be designed to be perceived as trustworthy. Using the available theory defining trustworthiness, the web application Sneaker Store, a trustworthy e-retailer, was developed. To measure the perceived trustworthiness, two separate versions of Sneaker Store were created, web application 1 and 2. Web application 2 was developed using the introduced theory on factors regarding trustworthiness. Web application 1 was developed without regard to these theories. The two web applications were compared in 28 quantitative comparative user tests. No specific conclusions can be drawn from the results of the user tests regarding which specific design factors had the most impact on the perceived trustworthiness of a web application. The study shows that the interaction between the design components in web application 2: legible information without any grammatical errors, a perceived good user interface experience, and a professional overall impression of the web application leads to a web application that is perceived as more trustworthy by its users.

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