Entrepreneurs’ work with Factors for Success in a Start-up Business

Sammanfattning: The purpose of this study is to examine whether there are any key factors for success to look for in launching a new business that affects the subsequent performance of the venture. Further on, the study will examine if there are any differences between believed and actual factors for success for an entrepreneur and the key factors for success given by existing theory. The purpose of looking in to the assumed gap between existing theory and entrepreneurs’ believed and actual factors is to distinguish factors that make start-ups evolve. It is then important to investigate how they have worked with their business start-up and how they have worked with key factors for success in order to understand the impacts of their decisions. In order to establish an empirical foundation for the study a quantitative research were conducted on 282 companies. Out of these companies 127 were sorted out and 20 companies were randomly selected to be part of a qualitative research. Structured interviews were made with both over- and under performers.