”Brudar förgyller” OS  : En innehållsanalys om hur kvinnliga friidrottare framställs under de olympiska spelen i Mexiko City 1968 och Barcelona 1992

Sammanfattning: The purpose of this study is to examine four Swedish newspapers views on female athletes in the Olympic Games in Mexico City 1968 and Barcelona 1992, and examine what information the Swedish public received through their reporting about the Olympic Games in Mexico City and Barcelona. The study is based on printed editions of the Swedish newspapers Aftonbladet, Expressen, Kvällsposten and Idag.   The study is a quantitative content analysis, containing a total number of 68 articles. In this paper the theoretical perspective is based on the framing theory, where the focus is how the female athletics were depicted in the Swedish press.   The results show that the Swedish newspapers want to portray and communicate about the female athletics performance, which applies to both the Olympic Games in 1968 and 1992. However, there were news reports in both Olympics that focused more on reproducing the female participant's appearance rather than their athletic performance. The results also show that there are only slight differences in each newspapers framing of female athletics in the Olympic Games in Mexico City 1968. The most usual descriptions based on my results are that female athletics are beautiful, girls and small. The result of this paper shows that is possible to perceive a change of the most common descriptions in the Olympics Games in Barcelona 1992. In the Olympics 1992 framing as doped and civil state began to more usual in the news that was about female athletics.