Enkelt och tydligt räcker långt

Sammanfattning: This qualitative study intends to deepen the understanding of research in multifunctional organizations in change. The study is based on a case-study, where we have been studying a change in the communication activities in Helsingborg city. The study is based on a hermeneutic perspective and has been conducted through 11 individual interviews. The empirical data has been analyzed through a qualitative content analysis and then explained by relevant theories and concepts. The analyses have primarily been based on Bakka, Fivesdal and Lindqvist (2011) theory of organization. The researchers divide organizations into three parts; structure, culture and process. In the study we have applied the stakeholder theory, which is based on organization´s stakeholders in change (Lewis, 2011). The study shows that the stakeholders, the communicators in the case-organization, in many respects feel neglected by the central communications department in the change. An image which is partly confirmed by the communications department, where interviewees believe that they have not been sufficiently clear with what can be expected of the department. The study also shows that the stakeholders are asking for a common direction and clearer objectives for the communications work in the case-organization.