Differentiering på en homogen marknad : en fallstudie om bemanningsbranschen
Sammanfattning: The staffing agency sector can be perceived as a homogeneous market, with low barriers to entry on the market. Companies want to take advantage of the flexibility offered by staffing agencies through hired consultants, which makes the market for staffing agencies growing. This study aims at investigating how a company in the staffing agency sector works to differentiate from its competitors. A qualitative case study on the staffing agency Sportive People was conducted and using a semi-structured interview and information from the company's website to collect needed empirical material. In addition, business theories within differentiation were used to see what connections we could see between the theoretical and empirical material. What we could see was that the staffing agency sector is a homogenous market that offers similar services and that a need to differentiate themselves from its competitors to create competitive advantages. Sportive people’s goal is to have healthy and active employees to create Triple win for themselves as staffing agencies, for their employees and for their customers who hire employees at the staffing agency.
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