Kriser, katastrofer och kommunikation : En kvantitativ innehållsanalys av Röda Korsets och Unicefs gestaltning i svensk dagspress
Sammanfattning: Newsmedia can act both as a powerful source of knowledge about the society and the world, but it can also act as a strong source of influence in terms of how we percieve current events and for example organizations. The main focus of this paper is to analyse two swedish organizations working with humanitarian aid, the Red cross and Unicef, and how they are portraited in two of the biggest newspapers in Sweden. The aim of this paper is to see whether the conformation or the perception of the organizations are supported through the perception of media. Based on the aim and main focus the three questions that we will answer in the result chapter are ”How does the Red Cross and UNICEF portrays themselves through their websites and via press releases?”, ”What does the organizations press releases say, and which pieces of the press release have an impact in Dagens Nyheter and Aftonbladet?” and the final question ”How is the Red Cross and UNICEF's reflected in the two newspapers and are the organizations mentioned in the same context in which they work with?” To be able to answer these three questions we are analyzing the organizations websites and press releases to confirm the confirmation that is made through these channels. Then we analyze whether this confirmation is the same in articles published in two of the largest newspapers in Sweden, Dagens nyheter och Aftonbladet. The newspapers are two different type of news papers, Dagens Nyheter is a morning paper and Aftonbladet is a evning paper. The reason we use two different types of newspapers is to see if there is any difference in how the organizations are portaited, depending on the different approach of the newspaper. These results will then be compared and analyzed in order to answer our research questions. As tools for this analyze, we have chosen to use a quantitative analysis, an index for how actors are treated in media and also a textanalysis. The result of this analysis is complex but the general finding is that the confirmation of both of the organizations are supported through all elements of communication. We also found that both the Red cross and Unicef are mentioned in contexts that are relevant for the work that they do. One example is that UNICEF is mentioned in articles regarding children, education etc.
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