Vill du dela med dig av din platsinformation? : En fallstudie för en mobilapp för en alpin skidanläggning

Sammanfattning: It is a challenge to collect data on visitors' movement patterns via a mobile app for an alpine ski resort. Because gathering of location information is based on voluntariness. One way to motivate more people to share their location information is to offer the features that users expects or want in such a mobile app. This study aims to investigate what features a mobile app should include in order for users to share their location information. The research strategy used is case study and the data collection method is interviews. 22 alpine skiers were interviewed and in addition, an expert on the topic of mobile solutions with experience of leading development of location-based mobile apps has been interviewed. The interviews generated qualitative data that was analyzed thematically. The results presented by the study show that users are positive about sharing their location information if they receive something significant in return. The results are presented in two parts, one with general needs that the overwhelming majority desired, and one with interest-driven needs.