My preferable workplace - A quantitative study about what HR-students find attractive in a coming employer and possible difference between gender and level of extroversion

Sammanfattning: The purpose of this study was to, with basis in theory regarding employer branding, the personality trait of extroversion and gender differences examine the perceived importance of different aspects of employer branding. A quantitative study that included a questionnaire was made to investigate this phenomenon. Data acquisition from a total of 87 participants, who all currently study the Human Resource program at Lund University, was analysed regarding group differences in an ANOVA. The study showed no significant difference that pointed towards that level of extroversion have an effect on preferred aspects of what makes an employer attractive. There was significant difference on 5 out of 7 different clusters of employer branding between the genders. These significant differences should be interpreted with caution since the group of female participants generally valued all aspects as more important. The significant difference between the genders could have an explanation in the theoretical part of the study regarding gender. Participants generally scored high on level of extroversion and they found all aspects of employer branding to be important.