Integration of sustainable management in retail : A case study of The Lobby - AMF Fastigheter
Sammanfattning: The increasing environmental problems have today become global and changes are dras-tically needed in all levels of society. Customers’ buying behaviour can play a big partand it is possible to both contribute to a more sustainable world and add economic valueto a business, but new sustainable business models are needed. In this research projectThe Lobby, a new innovative marketplace owned by AMF Fastigheter, has been usedas a case study to find the key areas in retail business where change is most important.Furthermore, a life cycle assessment has been conducted to see where in a T-shirt’s lifecycle the most CO2equivalents are released and what the difference between a T-shirtbought at a physical store and e-commerce is. This research project has found that themost important area to focus on if sustainability is to be integrated successfully in aretail business is the company management. The commitment and attitude the companymanagement mediates to their employees is crucial for success. For The Lobby it is alsoimportant to evaluate which retailers they choose to approve due to the fact that its in-directly affecting their sustainability. The Lobby should also try to be more transparentand informative. By promoting their sustainability actions they can attract both cus-tomers and future retailers. But the research and knowledge in the field of influencingand changing customers’ behaviour is still limited and more research is needed.
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