The proof is in the pudding/steak : Halal food consumption, moral overtones and re-negotiation of categories among Muslim believers in Stockholm County

Sammanfattning: The main objective of my thesis is showing how consumers who live in Stockholm County deal with the daily practice of halal food providing. I then analyse the main contradiction that emerges from my research, meaning the opposition between those who by ‘halal’ and those who do not. I propose an investigation of halal consumption or ‘non-consumption’ through the lens of economic processes, responsibility, (re)negotiation of food categories, gender roles, food morality, urban space and feedback systems. My aim is to demonstrate how ‘halal’ does not configure as a single category, but a group of categories which is intimately connected to the idea of the consumer to do ‘the right thing’. This ‘right thing’ is not necessarily following all the rules ‘according to the cook book’, but rather interpret the rules in order to ensure the welfare of the loved ones, economically, spiritually and physically. Besides, I will observe the other side of the coin, analysing the role of the food seller, who is included in the moral system which requires him to do the right thing too (not deceive the customer, be a good Muslim, ensure a good quality of the food, keep the prices low).