Fem pojkar är fler än fyra flickor : – En jämförande studie om jämställdhet i svenska barnprogram 1978, 1992 och 2007

Sammanfattning: The purpose of this BA-thesis is to examine how many girls, boys, women and men who appear in children’s programmes in the years 1978, 1992 and 2007. We have also studied if they are described as typical gender role stereotypes and we have looked at the power conditions between girls and boys, women and men and children and adults. From the results we then examined the changes through out the years. We have made this possible by choosing two days each year when most children were watching the programmes. With the gender role theory we have brought up the important issue of the fact that men appear more frequently in media then women and by doing so the media preserve men as the standard gender. You can also apply this theory on the condition of children and adults, where the adults are the norm in the generation system. We have analysed the contents of the programmes by using a quantitative method and our results showed us that the equality between the sexes hasn’t improved as much as we had hoped for. The year 1978 sometimes had the same results as 2007 and at some parts the year 1978 was better than 2007. The year 1992 was not equal in any part except in the equality between the sexes in the starring role.