Vinn mot svinn - En studie som belyser hur producenter kan hjälpa konsumenter att minska sitt omfattande matsvinn
Sammanfattning: Nature has provided us with delicious and nutritious food for many years. It is estimated that one third of all edible food is wasted globally. This means a substantial loss of resources. Consumers are unaware of the great amount of avoidable food waste that is created from household consumption and the environmental impact it has. It is of great importance to increase consumer awareness to reduce the amount of avoidable food waste. This study analyzes and identifies main factors to avoidable food waste in households through a literary survey and interviews with a major Swedish food producer and two focus groups. With this study we are proposing simple and cost-effective strategies and solutions for producers to assist consumers in reducing household food waste. Apart from these proposed solutions, gaining knowledge is crucial to increase awareness and change consumer behavior. Information on packaging has over recent years been identified as an effective way to accomplish change in consumer behavior. Confusion over date labels result in avoidable food waste. Although this is a major cause of avoidable food waste, the fact that wasting food has a relatively small economic impact, has been identified as the main reason for household food waste in this study. In parallel with environmental pollution and destruction of natural areas the interest of reducing avoidable food waste and taking better care of food that has already been produced becomes more important. To achieve national and global sustainability goals this study focuses on identifying the most important factors for extensive avoidable food waste in households. We believe that measurements to reduce food waste are more successful if they are combined.
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