Svinn av grönsaker i primärproduktionen : En inblick hos fyra jordbrukare i Gävleborgs län med kopplingar till påverkande kosmetiska preferenser
Sammanfattning: This study provides an insight into the food waste in primary production of vegetables with links to the influencing cosmetic preferences from the consumer level. To study farmers, a qualitative approach has been chosen and a quantitative approach has been taken for the consumer. To study these complex dependency relationships in the food chain, system theory has enabled a holistic overall picture based on these two approaches. The purpose is to identify the problem to increase the understanding of the causes and origin of food waste in primary production. Furthermore, the goal is that the empirical evidence will identify some possible development potential to reduce food waste in primary production. Sweden is an import-dependent country as well as Gävleborg County where, however, there are good development opportunities seen in the arable land where an increased degree of self-sufficiency can reduce the vulnerability in the food supply chain. From this perspective there is a need for an optimized food supply chain where food waste is minimized, self-sufficiency increases and import dependency decreases. Reducing production waste is an important part of the transition towards a more sustainable food production where system efficiency improvements are required at the macro, meso and micro levels. In order to answer what the study intends to investigate, a qualitative interview survey was conducted at four local farmers in Gävleborg County. A supplementary questionnaire survey with end consumers was also established to elucidate influential cosmetic preferences, such as an oblique carrot or scurf on a potato peel. The interviews and questionnaire survey has since been anchored in a literature study. The results of the interview study of the four farmers show that the main causes of the occurrence of food waste are due to severely affected factors such as weather conditions, pests, diseases / fungal infestation and even a small number of quality quality / cosmetic preferences. None of the farmers had any established measurements methods for food waste, which makes the statistical data more difficult. The results of the survey show that there is a knowledge gap regarding crops and their origin where more information would mean that the consumer considered the product choice. The survey showed that there was a willingness to pay more to meet specific purchasing preferences where information can broaden these preferences and allow for more sustainable choices.
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