Scenario Planning : Preparing for the future during uncertain times.

Detta är en Master-uppsats från Uppsala universitet/Företagsekonomiska institutionen

Sammanfattning: Background and past studies: The effects of uncertain times include fluctuating markets anddemands rapid and agile means to cope with said fluctuations and occurring changes. Scenarioplanning is considered a great tool for coping with uncertainties and preparing means for futureevents. Purpose: The purpose of this study is to study how businesses implement and use scenarioplanning as a tool to minimize uncertainty in a volatile environment. Research question: How is Scenario planning utilized to minimize uncertainties in a volatileenvironment in large organizations within Sweden? Method: The study implements a qualitative approach where semi-structured interviews wereconducted with members within the top management of said seven companies. Complementarydocuments shared by the respondents have been utilized. Results and Conclusions: The results indicate that the organizations mainly conduct threescenarios ranked by either impact or probability of occurrence. The main purpose of scenarioplanning is readiness for action in case of sudden deviations with less focus on prediction offuture deviations. The process of conducting scenario planning is interactive and multi-leveledwithin the organizations with mainly a bottom-up approach.

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