Software for Analyzing User Experiences in Virtual Reality using Eye Tracking

Sammanfattning: As a result of improved hardware, Virtual Reality (VR) has made a return to the digital entertainment market. The tools to create VR applications are now readily available and numerous developers are attempting to create engaging experiences. Concurrently, eye tracking technology is increasingly implemented in VR hardware, enabling better immersion and analytics. Due to its recent popularization, few tools for analyzing VR experiences exist. As such, this study aimed to find a method for collecting and visualizing eye tracking data to that end. A case study was conducted to answer these questions, wherein software for collecting, saving, and visualizing gaze data was constructed. A user test to assess the program's accuracy and viability followed. The study found a performance friendly way to get and save data using software provided by the hardware manufacturers, and resulted in a system for visualization in which the user's gaze is played back. The user test confirmed the system's accuracy, and identified possible behavioral patterns, suggesting the software can be used for analysis. The study provides a base for further research.