Förening i kris : En kvalitativ textanalys av ÖFK:s kriskommunikation efter ekobrottshärvan
Sammanfattning: The purpose of this case study is to examine the crisis response strategies and rhetorical tools Östersunds FK (ÖFK) used in their crisis communication during an economic-crime-crisis. To examine which response strategies ÖFK used to protect their image, Benoit's image repair theory (1997) supplemented with Bruce & Tahlia’s (2008) diversion and Coombs SCCT (2007), are crucial throughout this case study. In addition to that, we have done a rhetorical analysis to examine the use of ethos, pathos and logos in ÖFK:s crisis communication. The analysis indicates that ÖFK mostly used ethos and logos as rhetorical tools. Denial, corrective action and reduce of offensiveness were the most common response strategies. Our study provides an insight into how sports associations in Sweden act in crisis. The conclusions are that ÖFK was reactive in their crises communication and we could see tendencies that are consistent with previous crisis communication research in sports association context, but also in political context.
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