Sensemaking of Employer Branding Activities Tailored for University Graduates

Detta är en Magister-uppsats från Lunds universitet/Företagsekonomiska institutionen

Sammanfattning: The current thesis examined how employees make sense of employer branding activities tailored for university graduates. A mixed-method approach of conducting qualitative research was use to investigate the nature of tailored employer branding activities. Based on the theory of sensemaking, deeper understanding of the addressed topic was gained.

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