Business Model Innovation and Connectivity : A case study of how change management can facilitate business model innovation
Sammanfattning: Disruptive innovation calls for disruptive change as it poses both opportunities as well as threats to established companies. However, many companies fail to integrate new technologies and industry leaders see their position being claimed by more ambidextrous companies. This thesis investigates the introduction of connectivity solutions in the metrology sector, and how it impacts the business model of traditional organisations. The research has been conducted through a single case study of a B2B provider of hardware and software solutions in the metrology sector. Based on the research including interviews and literature review, the most important conclusions drawn are: • Connectivity drives significant business opportunities for the service organisation of Maxfil • The identified business opportunities of connectivity demand significant change requirements of the business model; all parts of the business model are subjective to change • Change management can be a tool to highlight flawed strategies in adopting connectivity, thus facilitating business model innovation The study contributes to the field of science and business model innovation by emphasising the importance of change management, decreasing the gap between the research fields. Suggestions for future research is to validate the findings of the study by extending the scope of the thesis and include multiple organisations on their way of adopting connectivity.
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