Finansiering av startup - Den traditionella eller nya vägen? : En jämförelse mellan crowdfunding och traditionella finansieringsmetoder

Sammanfattning: Crowdfunding as it looks today has had rapid growth in popularity as a financing alternative for start-ups. By seeking capital from a large number of private investors who will invest a smaller amount of money, the financing market has changed and access to capital has increased. This study has made a comparison between the different funding options. The aim of this study is to compare the development of companies financed by crowdfunding against companies traditionally financed to evaluate which approach is the strongest. Furthermore, the authors intend to identify risks with crowdfunding and to observe trends. The study has been conducted through a quantitative method with a deductive approach where the data is collected mostly from the companies annual reports. The result of the study shows that the companies that are traditionally financed have a higher level of sales and sales growth. One trend that the study has shown is that after the company's first two years, sales, sales growth and operating profit from companies financed through crowdfunding begin to decline.