Hållbar utveckling och CSR inom foderindustrin för hund och katt : Med fokus på det ekologiska perspektivet

Sammanfattning: Pets like dogs and cats have a considerable importance for humans and research demonstrate a variety of positive economic and social effects in society due to our pet companions. The presences of pets are increasing on a global scale with correlation to economic development in low- and middle income countries. For example dogs have doubled in India over a five year period. The feed industry for dogs and cats is also the fastest growing sector in the food industry and certain pets have a significant animal protein intake which, depending on the choice of resources may provide a high ecological footprint. Examples of environmental effects with distribution and manufacturing of pet food are increased greenhouse gas emissions, waste, use of water and energy. Pet food producers have an important role to play in terms of corporate social responsibility (CSR) and sustainable development efforts, especially in their choice of sustainable protein resources as by-products from sustainable fisheries and livestock production. The purpose of this study was to investigate how pet food industry for dogs and cats generally working on sustainable development and CSR from primarily an ecological perspective in terms of ingredients, communication and production process. Ecological sustainability within pet food industry is more or less unexplored, and this study aims to create a broader understanding and interest for further studies in this field. This study was conducted using the multi method research including qualitative and quantitative methods on a global and national scale.   The result is not possible to generalize, but some conclusions can be drawn. In relation to resources, by-products from food industry are a commonly used pet food content. But several companies are also marketing pet food containing “real meat, fish, poultry” with no or less byproducts. This seems to be a consumer driven trend. Indications that resources in pet food partly competes with human food system, give further considerations how to feed a growing human and pet population within planetary boundaries. All national and multinational cooperation’s in this study work more or less with CSR and sustainability from an ecological perspective. Generally there is visibly a weak relationship between companies’ sustainability activities and animal protein which should be a prerequisite in a production that is largely made of this resource, in relation to acute environmental degradation like climate change and depletion of fish stocks. Another conclusion is that corporate communication of environmental CSR and sustainability efforts on different pet food brand websites are almost non-existent. Finally, working with this study gave rise to many further questions and study subjects in relation to ecological sustainability within Pet food industry, not at least it´s relation to food industry and how this may effect global human meat consumption.