Methods and challenges with NSD for small experiential service firms

Sammanfattning: Purpose of the study: To further generate an understanding of previous research on NSD challenges in small firms and NSD methods used by firms when developing new experiential services. Theory: Research on challenges faced by small firms with performing NSD and methods experiential service firms use to perform NSD. Methodology: Qualitative multiple case study, the study is deductive in nature. Data is made up from semi-structured interviews, and analyzed both within each case and across cases. Empirical data: Four semi-structured interviews were held with four different small experiential service providers. The respondents were people deeply involved or in charge of developing new experiential services. The data consists of what methods each company uses to develop experiences, and what challenges they face. Conclusions: Each enterprise faces challenges that to different extent and in different ways affect the methods used to develop new experiential services. Lack of resources is an evident challenge in all firms studied affecting the methods used to perform NSD, while other challenges are unique to a few or a single firm. A challenge can be evident in more than one business, however the challenge affects the methods used differently between the firms.