Strand gut, alles gut am Weltnaturerbe Wattenmeer! : Zur Übersetzung von Wortspielen und kulturspezifischen Elementen ins Schwedische am Beispiel einer deutschen Touristenbroschüre

Sammanfattning: The subject of this thesis is the translation of wordplays and cultural words in a German tourist brochure into Swedish. The overall aim was to examine which strategies were used to translate them and how the skopos, i.e. the purpose, and the text type affected these choices. Translating wordplays is known to be notoriously difficult, and this is also brought to light in this thesis. Even though 55% of the wordplays could be translated into a wordplay, 32% could not. In a few cases the strategy wordplay à related rhetorical device (for example rhyme, metaphor or irony) was used in order to retain the vocative purpose of the wordplay. A stronger way to ensure and preserve the vocative function in the target text was by using the strategy non wordplay à wordplay, a so-called compensatory strategy – a strategy sometimes deemed necessary. Cultural words are concepts that demand a certain amount of knowledge of the reader. The aim was to examine if these concepts, such as material culture (for example food and towns) and ecology, should be translated by source-text oriented, or rather by target-text oriented translation strategies. The results show that both strategies are indispensable in order to fulfil the skopos of a tourist brochure. However, the target-text oriented strategies, such as generalization and substitution, dominated with 52%. The source-text oriented strategies were used in only 38% of the cases. In some cases the cultural word was translated by an official equivalent, i.e. neither a source- nor target-text oriented strategy.