Users' perception of future alternatives to Facebook

Sammanfattning: This research investigates the future of Facebook by the users' perspectives, obtained through a survey and scientific articles. Facebook enables multiple benefits as it is focusing on reaching individuals worldwide. Since Facebook has many wide options in their programming, it entertains users’ and has possibilities to explore into an even wider social networking site. A sample of 217 users responded whether or not Facebook will be overtaken by other new services. Overall, 52,5 percent of the respondents did not think that Facebook will be overtaken compared with 47,5 percent of the respondent who thought that Facebook will be overtaken. Some users do not experience Facebook like before, while other users still find it useful. By comparing the theoretical chapter with the empirical chapter, Facebook enables connection with friends, internet marketing and other satisfying alternatives.