Nyheten blev sig aldrig lik igen

Detta är en Kandidat-uppsats från Lunds universitet/Institutionen för strategisk kommunikation

Sammanfattning: A shift in power has been definite since the introduction of news sharing on social media. The ability to control distribution of news and information has been transferred from large media organisations to acting individuals presented as creators of public opinion. A new kind of gatekeepers have been introduced and a vast majority of different verities now have an opportunity for unrestricted distribution of information. With this comes the responsibility of high awareness and for source credibility. The authors of the study aim to touch upon how young adults, by the authors entitled “the digital generation” behave and reacts upon source credibility when consuming news via the social media platform Facebook, as well as study what ethical responsibility may be perceived.

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