Jag är ett varumärke

Sammanfattning: Blogs as channel for expression has become more popular the recent years. What also is becoming more commonly occurring is the usage of blogs as communication channel for personal brands. In this paper we have studied how strategies for strong corporate brands are ap-plicable on personal brands with the blog as a main channel. We have been doing a qualitative research by interweaving five different people that have created their personal brands through a blog. We have based our study on Hatch and Schultz three waves of branding and fo-cused on the second wave that´s called the corporate brand. We have aligned on the similarities and differences in the strategies between the corporate brand and the per-sonal brand. In our analytical section, we have analysed our theoretical framework in re-lation to our interview persons and their opinions in the subject. What we have conclud-ed in our study is that they are more similarities than differences between a corporate and a personal brand with the blog as a main channel, when it comes to working strate-gies to maintain a sustainable brand.