Exploring housing preference of young adults– With focus on largest cities in Sweden
Sammanfattning: For the last decades, numerous researchers have studied housing preferences of populations. However, very few researchers put highlight on young adults in Sweden and their housing preference. From a Swedish perspective, it is worthwhile to investigate housing preferences of young adults as the populationof young adults is consistently growing and their roles as dynamic consumers are crucial in the housing market. This thesis aims to examine housing preference of young adults aged 18 to 30 in largest cities in Sweden by comparison to older age groups. By identifying housing attributes highly valuedby the young adults, the research shall provide guideline to practitioners withfuture housing development to attract the young generation. The research is a quantitative study with application of a survey method. Analytic hierarchy process (AHP) method forms a foundation of thequestionnaire design, enabling to observe young adults’ trade-off decisionsamong multiple housing attributes. Total 767 responses are collected and the responses with valid consistency ratio (CR) are selectively used in the analysis.The result demonstrates that young adults have high preference for ‘low price’,‘proximity to public transportation’, ‘balcony’, ‘feeling of safety’ and ‘proximity to work or school’ in a housing decision. On the contrary, they show little interest in ‘neighborhood environment’ and ‘sustainable aspects’ of an apartment in general. In comparison with older age groups, young adults have higher preference for the proximity of an apartment and having a dishwasher;yet their preferences for ‘cleanliness’, ‘green space’ and ‘separate kitchen’ of adwelling are lower than the older generation. The practitioners shall keep these findings in mind when planning and designing apartments for the young consumers.
HÄR KAN DU HÄMTA UPPSATSEN I FULLTEXT. (följ länken till nästa sida)