Heja Sverige – eller framåt Malmö FF? : En kvalitativ studie om hur Aftonbladet och Sydsvenskan framställer landslag och klubblag

Sammanfattning: The purpose of this study was to examine how the Swedish sports journalism, tabloids and local newspapers, portrayed the Swedish national football team during the 2018 Russia World Cup and Malmö FF in the 2015/2016 Champions League competition. The main purpose of this study was to examine the relationship between sports journalism and nationality. The question formulations to this study were: how does the sports journalism portray the Swedish national team and Malmö FF, and what are the similarities and differences between Aftonbladets and Sydsvenskans portrayal of the teams?   I made a discourse analysis out of twelve chronicles, six from Aftonbladet and six from Sydsvenkan. For each of the three group stage games Sweden played in the World Cup, I analyzed one chronicle from both Aftonbladet and Sydsvenskan. Further, I analyzed one chronicle from Aftonbladet and one from Sydsvenskan for each of the three home games Malmö FF played in the Champions League. It turned out that Aftonbladet portrayed Sweden with a lot of metaphors and wrote about the Swedish national team as if the readers were a part of the team. Aftonbladet had more distance and caution when portraying Malmö FF. With Sydsvenskan it was the contrary. Sydsvenskan portrayed Malmö FF as if they were a part of the team and occasionally seemed to be biased. Sydsvenskan portrayed the Swedish national with more caution, distance and did not portray Sweden with the same empathy as Malmö FF.