Att hitta kärleken online : En kvantitativ studie om nätdejting

Sammanfattning: The development of digitization has resulted in people communicating more digitally. People keep in touch with friends and family on the respective platforms, but we arealso looking for new contacts and relationships online nowadays. Studies have shownthat it was in the 90’s that the phenomenon of online dating started and since then avariety of online dating sites have developed. Today, Tinder is the most used onlinedating site in Sweden. The purpose of the use of online dating sites differs and so doesthe presentation of the people on each online dating profile. The purpose of this essay isto investigate how people choose to present themselves on an online dating site, whatthey think about other people ́s presentations and how they act in the interaction withother people that they meet through an online dating site. The method used for this essay is a quantitative survey that has been distributed on various platforms online. The target group is women and men aged 15–50 who aresingle and active / have been active on some form of online dating site. The survey was answered by 120 respondents.The results of the survey shown a majority looking for a furture partner on each onlinedating site where the personality of a partner is prioritized before appearance. The respondents want to be portrayed as a possible partner, and as a funny and nice person on the online dating site rather than just showing off the super finical qualities ofthemselves. Despite the aspects that appearance is of high priority that previous researchpresents, my results of the survey show something else. The respondents consider themselves as honest people in the search for a future partner.