Are we there yet? : a case study on SLU carpark management policy

Sammanfattning: With the technological advances that has come up since the industrial revolution our standard of living has gone up. With these advances a line of environmental and social problems has emerged. The United Nations has come up with a wide range of sustainable development gaols to help combat these problems. Swedish Agriculture of Science, SLU are in line with the goal “Climate Action” and has made changes to their environmental policies to achieve their vision of becoming climate neutral by the year 2027. One proposal to these environmental policies is to introduce a carpark management policy that would install a fee on their three main campuses Alnarp, Ultuna and Umeå and with the hope of leading their employees looking for other alternatives for workplace travel. The aim of this study is to investigate if the considered carpark management policy on SLU campus in Ultuna, Alnarp and Umeå is a possible way of action to create a behavioural change in the employees workplace travel. More specifically the study will investigate how synergies between soft- and hard transport polices influence the SLU employees. This study will apply a qualitative method with an inductive approach. To investigate how these synergies influence the SLU employees, this study has used focus group interviews located at Alnarp, Ultuna and Umeå. The results from this study indicate that if SLU wants to create a behavioural change in the employees workplace travel, then they need to introduce positive incentives to compliment the proposed carpark fee.