Att iscensätta förändring : Den interna kommunikationens roll i organisationers förändringsbenägenhet

Sammanfattning: The purpose of this paper is to investigate and analyze the role ofcommunication in change processes based on change expertsexperiences. The purpose will be accomplished by answering thefollowing research questions: How can organizations create a highchange readiness? How are leader- and coworkership used as strategicresources in change processes? How does the organizational cultureaffect the planning and implementation of change initiatives?The theoretical framework presented in this paper concludes thatcommunication is important for a successful change initiative and thatchange is consistent in organizations. Therefore it becomes increasinglyimportant for organizations to raise their change readiness in order toconduct successful change initiatives.A qualitative study was conducted with respondents from five Swedishorganizations. The results from the interviews were analyzed andcompared to the theoretical framework. The result of the study showedthat all organizations had a similar approach to change communication.They also predict the same future obstacles and challenges for changecommunication. The study also showed that the organizations use oldercommunication models that don’t take the receivers interpretations intoconsideration.The findings conclude that the organizations can gain a higher changereadiness by focusing on the activities that takes place in between thechanges. The organizations must also develop the necessarycommunication channels that allow the coworker to communicate andthereby strengthening the degree of participation in the change processon their behalf.