Framing Neverland : En kvantitativ innehållsanalys om gestaltningen av Leaving Neverland i svensk dagspress.

Sammanfattning: Framing Neverland is a content analysis that examines how the documentary Leaving Neverland is portrayed in Swedish daily press between January 25 to May 20, 2019. It is through the questions “How does the framing of Leaving Neverland being perceived in Swedish daily press?” and “Does morning and evening presses differ in the framing?” the essay was designed. Entman's framing theory forms the basis of the study's theoretical framework and is supplemented with media logic and tabloidization, which is operationalized into variables in the study of 100 articles within Swedish daily press. The Swedish morning and evening newspapers are represented by the four largest daily newspapers in Sweden today; Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. A cluster selection were made in the process of choosing the articles, because of the choice of newspapers which is the largest Swedish ones today, also a total selection when all published articles within the population have become objects for the survey. Previous research consists of framing theory and tonality of different subjects than this study, since similar essays traditionally relate to political and war reporting. Inspiration has been given from previous research on analysis tools to apply to this contemporary work which is at the intersection of popular culture and news content. The newspaper framing  in general is relatively homogeneous, which explains some tabloidization among, what we call, the quality press. The commercialization of the media gives rise to this, but some differences remain. Aftonbladet is the newspaper with the most frequent reporting by Leaving Neverland and then comes Expressen. Which means that the evening press prioritize this topic as a higher news value than what the morning press does. However, it is possible to extract a result which shows that the content of the morning press is of a more critical nature towards Leaving Neverland. Together, the result is thus presented through framing theory, media logic and tabloidization, which together explain how the documentary is framed.