Adopting gamified assessment tools in hiring practices

Sammanfattning: Gamified assessment tools are a novel assessment phenomenon that is adopted by organizations. Still, academics are stressing a lack of established research on their level of validity. Studies within the field of gamification in HRM and assessment are in a nascent state, predominantly argumentative and suggestive in terms of the tool and its usefulness. Therefore, the purpose of this study is to explore the underlying factors influencing the adoption of this tool, and the following experienced outcome of implementation. The study is of a qualitative multiple-case study design, and builds on 13 interviews with representatives working in Human Resource Management in their respective organizations. The study finds that the decision to adopt a gamified assessment tool is influenced by environmental, organizational and innovation-inherent factors. Societal trends and technological change together with candidate demographics are the external governing factors, while the internal ones are managers support and the organization's culture, and whereas the perceived gains of the tool itself are thought to be valuable in generating a positive candidate experience and projecting a positive brand image.