Diffusion of innovation through the Bowling Alley Strategy : Using ANT to examine ICT adoption among skilled construction labor SMEs

Sammanfattning: Introduction One industry that has fallen behind regarding ICT adoption is the SCL industry, due to the complex environment and several identified determinants. There is a gap within ICT-research in Sweden, especially in the SME-SCL industry in recent years, indicating there is a need for further research from an organizational perspective. Purpose The purpose of this thesis is from an Actor-Network Theory perspective to examine SMEs ICT adoption within the Swedish SCL industry and explore how ICT adoption can be externally supported by an ICT company. Method Following this thesis purpose, this paper follows an deductive research approach with an interpretative qualitative research strategy . The sample selection is based on strategic samling. Ten semi-structured interviews are conducted among ten different companies within the SCL-industry. The data analysis is done from an actor network theory standpoint and is based on open coding. Conclusion The context of ICT adoption among the SCL industry’s SMEs is complex from an actor network theory perspective. The main reasons for non-adoption are due to low knowledge and awareness, poor previous experiences, interest and time constraints. Single entrepreneurs are not as affected or influenced by external factors (environmental) but are in great need of external support. The main findings related to ICT that have been brought up through the Bowling Alley Strategy are; additional software such as sending inquiries to suppliers and industry colleagues, scanning function of material, smart project follow ups with help of machine learning and artificial intelligence. Further, system integration with actors such as suppliers, and the need to create a perceived ease of trialability in order to demonstrate the simplicity and flexibility of the ICT. This can be a strong reference for further dynamic ICT adoption development in the SCL industry through several channels.