Att formge för minskad nedskräpning i stadsmiljö

Sammanfattning: The purpose of this study is to reduce littering in urban environments. This is done by using product design and sustainable development as main directions and thus being able to create a sustainable behavior change that can be used and further developed in the future. During the course of the study, it is found out how product design can contribute to reducing littering. With user-centered design and sustainable development as starting points, littering in urban environments, design for behavior change, nudging and emotional design are examined. This is in order to gain a deeper understanding of where this eind of environmental problem came from and why. Furthermore, a number of observations and interviews are performed that create a stable and clear basis for the final design's needs and requirements. These are tested and developed during the brainstorming process and concept development with the help of sketches and prototypes, which in turn leads to a final design concept. Based on all the research and method implementations, it is concluded that people repeat each other's behaviors (Håll Sverige Rent, etc.) while there is a great lack of communication and guidance to trashcan´s in urban environments. Simplicity, prompts, guidance, colors, entertainment and different concepts are the most important factors that can contribute to a positive behavior change and hopefully a solution to the environmental problem. The final design proposal was therefore developed into a design concept that represents a connection between existing trashcan´s in urban environments and individually designed accessories that can be attached to them, regardless of the shape or size. The purpose of the concept is therefore to guide and inform about the trashcan´s important function regarding the handling of all kinds of rubbish and where these are located in an urban environment.