"Vi ska fucking regera" - En multimodal kritisk diskursanalys av Paradise Hotel säsongerna 2010 & 2018

Sammanfattning: The purpose of this essay is to examine if we can identify any differences how the reality show Paradise hotel highlights gender in the seasons 2010 and 2018. This is achieved through the participant’s interactions and the producer’s role in this representation. To make our arguments valid in the results and analysis, we will support our claims to theories related to gender, sexuality and communication. In the theory and previous research section we describe how these theories work and how these elements play an essential role for our study. The material for this study is a strategic selection of two episodes from the season 2018 and four episodes from the season 2018. The method of this research is a qualitative study. In this section we describe its advantages and disadvantages related to our study and why it has been chosen. In the analysis and result section we categorize characteristic scenes to illustrate what we have seen and how we interpret these themes linked to essential theories and former research. Further on, we illustrate the differences between the seasons and highlights the most significant results in the discussion section. The result of this study expose that Paradise Hotel have significant differences of how the female participants are represented in the introductions of the seasons 2010 and 2018. We can identify a typical representation of a female in 2010 and a more powerful and confident woman in 2018. Further on, the production in the latest season are consciously giving the power of the game in the female’s hands. The men in this season are represented as stereotypes (romantics, badboys and sports-beasts). The male competitors, in both seasons, have a tendency to be represented as sexual and powerful in the introduction. On the other hand, we cannot perceive that the men in the 2010 season appear this way later on in the program. The woman in the same season, didn’t particularly need to appear in line with their introduction either. The latest season depicted a more vulgar approach to sex. Furthermore, we couldn’t see a difference how the sexes talked about sex. The sexuality in this season could also be recognized as more floating and norm-breaking. Keywords: Paradise Hotel, femininity, masculinity, gender, stereotypes, power, media category and framing