Att bli framgångsrik musikartist : De karaktäristiska dragen i marknadsföringen av artister

Sammanfattning: The research this report is based on aims to find out the characteristic features of the marketing tools that are essential for a music artist, and define a successful artist. The thesis arises and discusses how different medias can have an affect on an artists career and on his/hers achievement. To bee seen in the right medias can have an important influence on their career. To be able to answer our aim we have interviewed people who have a solid knowledge about music business, we have also used a qualitative method. The outcome of the research is that there are some indications that show important factors which are essential when it comes to marketing artists. Television is one marketing medium that reaches a wide audience, as well as there are television programs that introduce new artists. Synchronization between artists and other brands has become more common nowadays to launch artists, additionally is Internet used as another marketing tool. Furthermore there are features that show that a fast exploitation is not always profitable. Our research illustrates also that a long-term commitment gives the artist a secure career.