Bilder, genus och normer : En fallstudie av hur Halmstads bibliotek arbetar med webbpublicerade bilder på sin hemsida.

Sammanfattning: This thesis examines how Halmstad Public Library is using photographs on their web page. In this case study with a gender and norm critical perspective we have conducted a visual semiotic analysis and also done a semi-structured qualitative interview. Little is currently known in the Library and Information Science field about the use of photographs on library web pages and how this affects the representation of library users. The result of the analysis shows that the photographs used on the web page in many cases enhancing gender roles and gender stereotypes such as portraying boys as being more active, and girls of being more passive. We also found that many of the photographs did not represent the specific activity it was supposed to be representing. Based on these results we have come to the conclusion that the subject of visual analysis of the visual material used on libraries web pages needs to be examined more. Libraries have to be more aware of in what way these can send visual messages to the users and how this represents the physical library itself.