Fattar du vad de säger? : En begriplighetsanalytisk jämförelse mellan Ekot och P3 Nyheter
Sammanfattning: In this study we compare Ekot with P3 Nyheter with a comprehension analytical perspective. The more traditional radio news program Ekot differs from the younger P3 Nyheter in a lot of aspects. One of them is that P3 Nyheter’s primary target group is young people between the ages of 20 to 34. Because of this, P3 Nyheter aim to make their news as adjusted to their young audience as possible. We wondered whether this adaption to please their audience had impact on the comprehension, and wanted to compare P3 Nyheter with Ekot, who does not have a targeted audience but aim to make themselves comprehensible to as many as possible. However, the comprehension analysis was insufficient to us, and we decided to analyze our transcribed newscasts using text analysis as well in order to be able to analyze concepts that the comprehension analysis does not cover, but that we thought was important in our study. We also interviewed representatives from Ekot and P3 Nyheter, to see how they saw their mission and target audience. Our study shows that the different news programs practically had the same level of potential comprehension. They had different comprehension obstacles, but neither was better than the other. Thus, the comprehension did not improve despite P3 Nyheter’s adaption to their target group. However, the comprehension did not decline due to the adaption either. P3 Nyheter give their audience so called “infotainment” in a higher degree than Ekot by choosing news items that are closer to entertainment than information. Ekot on the other hand often presents a greater number of news in their newscasts, but rarely illustrate with sounds. The two programs also differ greatly in their vocabulary.
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