Att kommunicera mångfald : En undersökning om kommunikation och engagemang inom Landsrådet för Sveriges Ungdomsorganisationer

Sammanfattning: Abstract Title: Communicating diversity – A study about communication and involvement in The National Council of Swedish Youth Organizations. Number of pages: 58 Author: Frida Samuelsson Tutor: Peder Hård af Segerstad Course: Media and Communication Studies C Period: Autumn 2006 University: Division of Media and Communication, Department of Information Science,Uppsala University Purpose/Aim: The general purpose of this essay is to analyse how the member organizations of LSU – The National Council of Swedish Youth Organizations, see the communication,activities and their influence over the organization. I aim to do an analysis of the target group to find out if the lack of involvement in LSU is caused by communication problems. Material/Method: The method of this essay is quantitative and is based upon a web-survey.The chairmen of the member organizations have been asked to answer a survey about the communication in LSU. To get an idea of how widespread different opinions about LSU are the empirical data has been made into graphs to show the frequencies and also cross tabulations to find out if there are any correlations between the variables. Main result: This study has shown that the problem with involvement in LSU is only partly a communication problem. One important result is that many member organizations feel that LSU doesn’t listen to their opinions and they express a wish to have more influence over the organization. The broad target group is both a strength and a weakness to the organization. It is a hard task to communicate in such a differentiated organization, since the members have many views on LSU and have different degrees of involvement. But it is also a strength to be able to create meeting points where different organizations can learn from each other. Keywords: Communication problems, internal communication, involvement, non-profit, organizations, umbrella organization, youth organizations.