Businesses’ Willingness to Sustainable Approach Using BMfS to Manage Sustainable Supply Chain Evidence of Development and Implementation of BMfS on Introduction of Organic Cotton Action Outdoor Products

Sammanfattning: With the rapid production of sportswear and its price advantage, consumption has also increased significantly, which has a rather negative impact on the environment, society, and the economy. Fashion retailers and their consumers are also well aware of this, and their demands for sustainable fashion have had a strong impact on the production of sportswear and consumer behaviour in recent years. Sustainable development is fighting against the negative aspects of the sportswear industry, which strives for more sustainable operation of action outdoor product companies and their supply chains, and thus more moderate consumption. The study examines the motives of the selected company – Picture Organic Clothing, for the Sustainable Approach Using Business Model for Sustainability (BMfS) to manage a sustainable supply chain in terms of finding potential drivers for the introduction of organic cotton action outdoor products. Research questions (RQ1 and RQ2) will identify potential drivers of the introduction of organic cotton action outdoor products with key factors required by social values and key resources required by environmental and economic values that led the company to decide on a sustainable approach using the (developed and implement) Business Model for Sustainability (BMfS) (and its sustainability vision), to manage the supply chain.