Starka skidtjejer, men inga killar – bara herrar : Svensk skidpress bevakning av den svenska cupen i längdskidåkning ur ett jämställdhetsperspektiv

Detta är en Kandidat-uppsats från Umeå universitet/Institutionen för kultur- och medievetenskaper; Umeå universitet/Institutionen för kultur- och medievetenskaper

Sammanfattning: We studied close to 100 articles about the Swedish cup in cross country skiing, published by the three media outlets that cover the entire series; www.sweski.com , www.langd.se and www.skidzonen.com. The articles were published between 2015 and 2018 and by using a quantitative analysis we discovered that in these articles, the men and the women received almost exactly the same amount of attention, as far as counting words goes. In the articles which focused on both the female and the male athletes, the editors usually chose a picture from the women’s competition as the top image. We also saw a pattern where the women were far more often mentioned by their first names only, whereas the men were usually mentioned by their full names or their last names only. Another interesting theme that we found through a qualitative text analysis regarded how the athletes were portrayed in the articles, where the women seemed to be looked upon as less mature than the men. For example, they were often called “girls” instead of “women”, but the men the same age were never referred to as “boys”. These are seen by us as signs of trivialization and infantlization of the female athletes. However, we did not find any signs of the women being described as weak, or with a focus on their appearances and private lives. These were common patterns in the previous research on the subject.

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