En grönare Vårmarknad

Sammanfattning: The Swedish tourism sector is expanding. The turnover of 2017 ended on 317 billion SEK, which is an increase with 7,4 % from the year before (Tillväxtverket, 2018). Increased tourism and more events lead to a bigger impact on the environment while at the same time enhancement in tourism development. Which in turn leads to positive effects on both local development and employment. This study aims to describe the outdoor museum Jamtli's activities and organization around their Spring Market, also their current work and their goals and ambitions with sustainability issues. The study also proposes scenarios for eco-labeling and recommend an ecolabeling strategy with a basis for future decision-making. Information and knowledge were collected from different stakeholders through interviews and an online questionnaire. The data was examined through three different analyses. The requirement analysis where goals and ambitions were studied. The situation analysis where the organization's present work was mapped. Last, the consequence analysis where all the information collected pictured daily and future simulations. The result presented, told that environmental labeling of a fair will help develop and quality tag the event. There are differences between the two analyzed eco-labels, mainly concerning the strategic environmental plans behind the event. It is clear to say that the most favorable this to do for Jamtli is to go through with an eco-labeling. The kind of labeling will be up to their overall ambitions to decide.