"Hon är fejk" : En kvalitativ studie om hur publiken tolkar Kylie Jenner på Instagram.

Detta är en Kandidat-uppsats från Luleå tekniska universitet/Institutionen för konst, kommunikation och lärande; Luleå tekniska universitet/Institutionen för konst, kommunikation och lärande

Sammanfattning: The purpose of this essay is to find out how the influencer and businesswoman Kylie Jenner is received by the public on her Instagram account compared with how she portray herself. This essay is based on a qualitative research which reaches out to the theories gender, representation, private and public, and the two-step hypothesis. The results are based on answers from six focus groups with a total of 24 participants. The results shows that the informants longs for role models on social media and most of them agree that Kylie Jenner does not live up to the expectations that come from being a role model. The aim of this essay is to identify the characteristics of our informants answers and they have resulted in three main themes; Instagram as social medium, influencers impact on Instagram and Kylie Jenner on Instagram. The informants' views on influencers are seemingly negative because of preconceived opinions regarding the profession which shows at an early stage of the resulting part.

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