Femtio nyanser av vitt : Sociologisk studie om relationen mellan utbudet av foundation och normer om vithet

Sammanfattning: The aim of this sociological study is to understand whiteness in relation to available selections of makeup products. The research was made in a small town in Sweden. Data has been gathered from local stores and their selection of makeup with availability of makeup that resembles and matches ones own skin color. The theory includes earlier studies that are considered relevant for the study and also historical background. This is used to explain how whiteness is produced and reproduced and the notion of Swedes as white and discoures therein. The result show that 99 percent of makeup available is for white skin not for dark skin. The reproduction of whiteness directly dictates the available selection of makeup. This confirms the aim of the study that dark skin is excluded and that whiteness in relation to available makeup.