FEMME: extinct stereotypes

Sammanfattning: My research is about stereotypes of women. Responding to scepticism towardsfeminist movements, my degree project aims to challenge the power structure of today’s Western society. How does visual communication play a big role in creating and/or reproducing inequalities? I have created a retro-futuristic exhibition, placed in an imaginary museum. In a utopian world based in 2050, the exhibition femme: extinct stereotypes, aims to show, explain and deconstruct how women were portrayed around 2020; how society and (pop)culture were deforming humans into stereotypical women.I have created a speculative scenario through different objects and artifacts displaying the expectations and instructions on how women should or should not behave. By showcasing the past and its conventions, this retro-futuristic exhibition questions their normality and rationality.