Developing Recommendations for a Mobile Pet Marketplace from a UX Perspective

Sammanfattning: Despite the importance of pets in people’s lives and the possible emotional value of purchasing a pet, there is a lack of niche pet marketplaces. There is also a gap in research regarding the design of online marketplaces for finding pets and how users experience them. With this thesis project, I aim to touch upon that gap and provide insights to build upon in future research. This is achieved by providing recommendations of features that can enhance the user experience by addressing existing needs and concerns. To answer the research questions, interviews and a workshop were conducted followed by an analysis. Based on the findings, prototypes were designed and evaluated. Finally, the results of the study are discussed from a user experience perspective.