Corporate Sustainability Communications - Legitimation through co-creation and impression management

Detta är en Master-uppsats från Lunds universitet/Institutionen för strategisk kommunikation

Sammanfattning: Corporate sustainability is concerned with environmental, social and economic efforts in an organisation’s performance. Legitimacy is a central theme in corporate sustainability communications and this can be acquired through co-creation and impression management strategies. The maintenance of stakeholder dialogue and relations is highly recommended and should be managed by the public relations department/ professional.

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