Implementeringen av Cirkulära Affärsmodeller

Sammanfattning: Purpose: The purpose of the study is to study how the implementation of circular business models is affected by the barriers and the opportunities of the digitalisation. Methodology: The study is designed as a qualitative case study. Empirical data has been collected through semi structured interviews. Theoretical perspective: The study is based on research on circular economy, circular business models, the barriers to implement a circular business model and the digitalisation Empirical foundation: The collected empirical data consists of responses from different respondents from NCC. The material is based on the respondents stories about NCC:s circular projects, their perception of the current barriers and how the digitalisation is affecting their circular work Conclusions: The result of the study entails that the barriers have different impact on the implementation of circular business models. It also proves that the digitalisation has a considerable influence to facilitate the adoption of circular business models and can be of great use to overcome the barriers.