Millennials och ledarskap : En kvalitativ studie om ledarskapspreferenser på RGB

Sammanfattning: The purpose of this study was to investigate how generation Y in RGB (fictional name) describes different leadership preferences and to further evaluate whether RGB´s recruitment strategy aligns with those preferences. A targeted selection of organization was made followed by a targeted selection of participants which resulted in eight respondents (n=8). A qualitative approach designed as a case study was conducted. The study included both unstructured and semi-structured interviews. A pilot study was carried out to get a wider view and understanding of the complexity of the organization. A complementary interview was also performed since the organization showed an interest in comparing their recruitment strategy with the participants´ descriptions of leadership preferences. The distribution of the sample was six women and two men with varying occupational roles but with two things in common, social work and the exercise of public authority. The Pilot study, main data collection and the complementary interview was analyzed using elements from both thematic- and pragmatic analysis. The result of the study showed that the overall recruitment strategy in wide terms aligned with the leadership preferences presented by generation Y. Social competence, self-awareness and presence were central aspects which were mentioned by both participants, recruitment officer and HR-consultant.